Masureel

The Masureel family has been based in the Flemish village of Hulste since the 16th century, where early generations worked with flax and linen long before the company entered the world of design. Over time, that craft heritage evolved into textile weaving and, by the late 20th century, into the specialised printing techniques that underpin Masureel’s contemporary wallcoverings. Today, the group brings together several distinct brands — including Khrôma, Guy Masureel and Zoom — each shaped by its own artistic direction. Their design teams draw inspiration from a wide historical archive and a substantial private art collection, using these references to develop new patterns, textures and colour stories. Because creative work and production happen under one roof, Masureel can experiment freely with materials and processes, allowing ideas to move quickly from concept to finished wallcovering. A long‑standing commitment to sustainability guides the company’s choices, from responsible sourcing to energy‑efficient manufacturing. This blend of heritage, artistic research and technical development defines Masureel’s identity: Belgian‑made wallcoverings created with creativity, quality and a forward‑looking approach to innovation.